Expert Says Justin Bieber Is Controversial Marketing Strategy

Justin Bieber Marketing

The many controversial episodes involving  Justin Bieber  in recent months, have been agenda among many issues discussed by the world media, including his arrest in Miami last month. Addressing the issue, CBC News released a story highlighting the expert opinion on the controversies involving the singer, saying that it’s all just  a “marketing strategy” , with the goal of making the Canadian limelight ball public, thus causing a boost to his career.

This year has been a bad year for Justin Bieber – in just one month in 2014, the Canadian pop star has been arrested twice, in two different countries, and now faces charges of driving under the influence of drugs and speeding. But according to some experts, the apparent decline of Justin can turn on a rise to the top, as long as he plays his cards right.  Mark Sherwin , president of Toronto-based (crisis management, “CorpWorld”), says celebrities who misbehave is nothing new.  “We saw pictures of criminals for years,” he says. Even saying it does not believe that most celebrities go out and intentionally break the law just to get attention, Sherwin says that once they are in a bad situation, there are ways to make the best possible – and maybe even come out stronger [the situation].

“After the fact – once you have been accused of something-I think the best way to use or take advantage of this exhibition is to become public about it” ., he says, adding that it is crucial to show remorse  “Be contrite, has any regrets, and say. ‘?. Want to know I’m kind of confused here I have passed, and I’ll give back’ Can people really respect that, “ he says. Robert Downey Jr. is an outstanding example of a celebrity who could change their lives and enhance their image in the process. After years in prison, several stints in rehab and even a year in a California state prison for drug possession, the actor of  “Iron Man”  finally made ​​a comeback in his career, even top the list  Forbes , the highest-paid actors in the past year.

1: Build a faixada “Bad Boy” : Some cynics, however, speculate that the behavior of Bieber last year, along with their most recent trouble with the law, are all part of an attempt to shed its image of pop star completely naive to the “dangerous boy”. Some have also pointed out that it may be on the downswing of his career the same. His latest album, Journals, failed to break the charts of U.S., Billboard, and his recent film/documentary, Believe, only grossed $ 6 million at the box office – far below the 73 million dollars of his first film,  Never Say Never  .

After indulging in a police station in Toronto last week, due to charges of assault, a video was posted to his account in Instagram, promoting his latest video [Confident]. But if all this is indeed a marketing play, some experts say that he and his team are doing everything wrong.  “If what they are doing is on purpose, they are doing a bad job,”said Bob Thompson, director of  “Bleier Center”  for Television and Popular Culture at Syracuse University, told CBC News Network.

“If you want to make yourself look older and more dangerous, do not do things that 10 year olds do, like attack egg in a house. But like Miley Cyrus, Bieber will also have to find a way to make the transition to adulthood. I can understand, at some point, Justin Bieber. As he grows up, will have to change its image. And we’ll have to see how Bieber makes. Is he going to make music like Justin Timberlake? Does that make show his personality? .. Who knows “ , says Thompson. He also says that the next three to six months are critical in determining the future of the career of Bieber, and his best bet is to shut up, stay out of the news and regroup. ” If the entrepreneur Justin Bieber sent him to a room for two months, there would be photographers or people taking pictures of him. ”  2nd: Mythology Justin Bieber and Rob Ford:  On the other hand, online editor grid “Stuart Berman “think the strategy is in order.  “If anyone could use a form of bad boy, is the Biebs” he says. Despite the scrutiny and the overwhelming media attention in his recent scrapes with the law, Berman thinks that the antics of Bieber will not do any harm to his long-term career.  “Unfortunately, as we saw with R. Kelly and Chris Brown, no matter what you do in the eyes of the law. Whenever there will be a large number of fans with you, where morality really does not reach them. “ Soon after the arrest of Bieber for speeding and DUI in Miami last week, the Legion of fans of the pop star, called “Beliebers“, went to the internet to express their support.  #FreeBieber  quickly became a top-trending on Twitter, and he posted a photo on Instagram of his release from prison got thousands of messages encouragement. Indeed, Berman says that the behavior of Bieber might even win a kind of “educated people” such as Mayor Rob Ford of Toronto. “We see this with Rob Ford, this type creates a mythology around you. People always love to cheer for the bad guy and the oppressed “ says Berman. He also says that while Bieber remains performing and producing music for his fans, it will not matter if he finds a bit of trouble from time to time.  “if the behavior really starts to overshadow the music production and their ability to perform that’s when I think people will really lose patience “says Berman.  “But if he can keep the style of life and loutish keep pumping out the hits, I think for the most part, fans probably will not mind. “

. “It’s a bit that people expect celebrities want that celebrities live dangers too, are glamorous, have an exciting life and engaging in confusion as to get stuck from time to time” , he concludes. Source: CBC News

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